Explainer

How to choose a TikTok LIVE agency

Updated September 30, 2026

Thousands of agencies are listed in TikTok's LIVE agency catalog, and the terms that matter most — the revenue split, payout timing, exclusivity — are not in it. This is what an agency does, what the catalog does show, and what to ask before you apply.

What a TikTok LIVE agency does

A TikTok LIVE agency recruits creators into TikTok's LIVE Creator Network and supports them while they go LIVE. Agencies with a public profile list the kinds of support they offer in TikTok's catalog. These are the ones Toktik sees, in plain words:

1-on-1 support — a named contact for questions.
LIVE skills training — coaching on running a LIVE.
Policy and campaign notices — updates on TikTok's rules and events.
Short-video guidance — help with the videos that feed your LIVE audience.
Manager LIVE review — a manager who watches back your LIVEs and gives feedback.
Guaranteed salary — a fixed payment the agency says it offers.
LIVE equipment — gear the agency says it provides.

What the catalog shows — and what it does not

Every field on a Toktik agency page is what the agency published on TikTok. Toktik copies it and does not verify it. Just as important is what is missing: TikTok's catalog does not carry the commercial terms, so you have to ask for them.

What TikTok's agency catalog carries
Detail	In the catalog?	What to keep in mind
Onboarding date	Yes	Shows how long the agency has been on TikTok. A recent date means a short track record; an old one does not prove quality.
Size bands (hosts, agents, monthly diamonds)	Yes, as ranges	TikTok's own bands as published — not figures Toktik measured.
Region	For some agencies	Shown only when TikTok returns one — many agencies have none.
Services and intro	Only with a public profile	Written by the agency; treat it as its own description.
Official TikTok account	When linked	Look at it: how active it is and whether it matches the account you were given.
Revenue split, payout schedule, contract length, exclusivity	No	Private between you and the agency. Ask for them in writing.

A checklist before you apply

None of these steps needs Toktik to vouch for anyone — they are questions you can answer yourself:

Look the agency up by name and check that its official TikTok account is the one you were given.
Read the size bands and onboarding date as context, not as a score.
Match the published services to what you actually need: training, a manager who reviews your LIVEs, equipment.
Ask for the split in writing: what share of your gift income the agency keeps, how it is calculated and when you are paid. Terms differ from one agency to the next.
Ask about exclusivity, contract length and how you can leave before you agree to anything.
If money is asked of you up front, ask what it covers and get the answer in writing.

How to apply

Applications happen inside the TikTok app, not on Toktik. On an agency's page in the Toktik directory, Apply in TikTok opens that agency's own application page on your phone; on a computer, Copy apply link copies the link so you can send it to your phone.

An agency also takes its own share of a creator's earnings — the related guides below explain what a leaderboard score does and does not tell you about income.

Worth knowing

Toktik is independent and not affiliated with TikTok. It lists what each agency published on TikTok and does not rate, rank or vouch for any of them. Commission, payout and contract terms are not in TikTok's catalog — get them in writing before you agree to anything.

Frequently asked questions

What is a TikTok LIVE agency?

A company that recruits creators into TikTok's LIVE Creator Network and supports them while they go LIVE — for example with coaching, a manager who reviews their LIVEs, or equipment. Agencies with a public profile list the support they offer in TikTok's agency catalog.

How do I join a TikTok LIVE agency?

Find an agency, check what it published, ask it for its terms in writing, then apply inside the TikTok app. On an agency's page in the Toktik directory, Apply in TikTok opens that agency's application on your phone.

How much commission does a TikTok LIVE agency take?

TikTok's catalog does not publish it, and it differs between agencies. It is agreed between you and the agency, so ask for the split, how it is calculated and the payout schedule in writing before you agree.

How do I check that a TikTok LIVE agency is real?

Look it up by name and check that its official TikTok account is the one you were given. Toktik lists what agencies published and cannot vouch for any of them, so also ask for the agreement in writing.

Where does the agency list on Toktik come from?

From TikTok's own LIVE agency catalog, observed on a schedule. Every field is what the agency published. Agencies without a public profile appear with little more than a name.

Does Toktik rank or recommend agencies?

No. Toktik does not rate, rank or endorse agencies — the directory shows what each one published on TikTok, and the choice is yours.

Browse the agency directory All guides

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