Research

State of TikTok LIVE, Q4 2026

Data as of 2 October 2026 · Toktik HQ · CC BY 4.0

As of 2 October 2026, Toktik had observed the daily TikTok LIVE board in 28 regions, graded 39,838 gifters, listed 35,792 agencies and catalogued 1,206 gifts. On a typical regional daily board, the top 10 creators hold 33.5% of the diamonds shown. The median graded gifter is level 24, and 7.9% are level 40 or higher.

28

regions with a daily board

39,838

graded gifters

35,792

agencies in TikTok's catalog

1,206

gifts in the catalog

Daily boards: how concentrated is the top?

TikTok publishes a daily ranking of LIVE creators for each region, and Toktik reads it. On the median region the top 10 rows hold 33.5% of the diamonds across the 99 visible rows. A higher share means a few creators dominate the day; a lower one means a flatter field.

Compare the share, not the raw diamonds: each board was captured at a different point of its region’s day (between 10-01 15:00 and 10-02 12:01 UTC), and a daily total keeps growing until the reset.

Daily board by region: diamonds at ranks 1, 10, 50 and 99, and the share held by the top 10
RegionCaptured (UTC)#1#10#50#99Top-10 share
Australia & New Zealand10-02 12:01482,148316,051128,75379,32923.4%
Belgium & French overseas10-01 22:00525,706152,81247,78127,90235.1%
Balkans10-01 22:00817,025350,965112,00371,84032.8%
Brazil10-02 04:022,693,263702,404223,902147,98335%
Canada10-02 04:021,271,803397,780129,84489,16732.6%
Caucasus & Central Asia10-01 22:001,343,420184,20968,94946,70535.7%
Germany & Austria10-01 22:001,791,192453,965220,154156,73732.8%
Spain10-01 22:00845,124247,408100,86266,12031.7%
France10-01 22:001,172,512475,358169,747121,28830.7%
Hungary, Czechia & Slovakia10-01 22:00351,752150,44547,23229,06331.4%
Indonesia10-01 17:001,449,110390,295129,13181,80534.7%
Italy10-01 23:01805,021283,711103,32970,83730.9%
Japan10-01 15:0014,210,0782,638,731831,100531,37738.7%
South Korea10-01 15:003,004,5511,008,790375,811250,72529.9%
Latin America (excluding Mexico, Colombia & Peru)10-02 05:001,181,023376,358133,516103,63834.3%
Malaysia10-01 16:001,041,830271,266124,90175,34827.8%
Netherlands10-01 22:00727,857179,00760,61639,32136.1%
Philippines10-01 16:001,066,390269,34087,87856,50536.5%
Poland10-01 22:00330,031134,43652,46636,96125.9%
Portugal & Lusophone Africa10-01 22:001,541,911126,13237,70321,46350.3%
Romania10-01 22:002,652,421228,97287,70457,53738.8%
Sweden10-01 22:00572,912175,20045,86426,80734.1%
Singapore10-01 16:00390,556140,51657,32233,59827.7%
Thailand10-01 17:005,494,321324,338107,82467,42447.8%
Taiwan10-01 16:003,479,863404,386202,002140,13237.1%
United Kingdom10-01 23:011,873,443427,317200,545138,41230.8%
United States10-02 04:022,306,2611,077,954613,265468,03619.9%
Vietnam10-01 17:003,381,453487,943193,435135,30740.5%

Gifter levels

Of 39,838 gifters whose public level Toktik has read, the median is level 24. 34% are level 30 or higher and 7.9% are level 40 or higher. The level is TikTok’s own gifter level (1–50); read how it works in the gifter level tool.

  • Levels 1–99.7%
  • Levels 10–1926.6%
  • Levels 20–2929.8%
  • Levels 30–3926.1%
  • Levels 40–507.9%

Agencies

TikTok’s recruitment catalog lists 35,792 agencies, 1,657 of them with a public profile. Only 485 (1.4%) state a region, so a regional breakdown covers a small part of the directory. This is a count of listings, not a ranking or a quality signal: Toktik does not verify, rate or endorse any agency. See the agency directory.

Agencies by stated region, groups of ten or more
RegionAgenciesWith profile
United States7878
Middle East & North Africa4949
United Kingdom4949
Brazil3838
Latin America (excluding Mexico, Colombia & Peru)3535
Germany & Austria3333
France3131
Türkiye3131
Indonesia1818
Japan1717
Italy1616
Caucasus & Central Asia1414
Vietnam1212
Other (13 smaller regions)64—

Gift prices

TikTok’s gift list, read from 20 regions on 1 October 2026, holds 1,206 gifts: 542 offered globally and 664 regional or event gifts. The median price is 400 coins; the cheapest is 1 and the most expensive 44,999. A coin is worth one diamond to the creator before TikTok’s share; see gift prices in your currency.

  • 1–9 coins159
  • 10–99 coins137
  • 100–999 coins477
  • 1,000–9,999 coins302
  • 10,000+ coins131

The most expensive: TikTok Universe (44,999), Pegasus (42,999), Yuki's Vigilance (42,999), Fire Phoenix (41,999), Thunder Falcon (39,999).

Download the data

Every figure above is in a CSV file you can reuse, free, under CC BY 4.0. Link to this page when you do.

How we measured, and what this is not

  • The figures come from public TikTok LIVE data Toktik observes within a stated, expanding coverage set. They describe what Toktik saw, not all of TikTok. Read the methodology.
  • Boards are TikTok’s daily rankings (99 visible rows each). A share describes the visible top, not the whole region.
  • Gifter levels cover gifters Toktik has graded, which are those seen gifting in rooms it observes. They are not a census of TikTok users.
  • Agency data is copied from TikTok’s catalog. Groups of fewer than 10 are folded into “Other”.
  • No creator, gifter or agency is named anywhere in this report or its files.
  • This is a frozen edition. Later figures belong to a later edition; the live numbers are in the rankings.

Cite this report

Toktik HQ. “State of TikTok LIVE, Q4 2026”. Data as of 2 October 2026. https://toktikhq.com/research/state-of-tiktok-live-2026-q4. Licensed CC BY 4.0.

Questions or corrections: see about Toktik HQ. TikTok is a trademark of its owner; Toktik is not affiliated with TikTok.